 |
|
|
 
Marketing
& Construction news brought to you by The Creative Department
|
-
www.creative-department.com |
|
22
March 2002
Edition Six
|
|
Building
Cites
|
|
 |
|
Arena
Replacement
Architect SOM and property firm Ballymore are reported
to be teaming up to build a complex of mixed-use buildings to replace
the London Arena in Docklands which could be redundant if the nearby Dome
becomes a venue.
(Source: BD, 08/03/02)
|
|
|

|
Crossing
over
by
Eleanor Young
|
|
Gallery
of recent projects
|
|
'CABE
SLAMS
' is becoming an all-too familiar headline, but its latest report
on the quality of PFI schools should make architects sit up and take notice. |
(Click
on image to enlarge)
---
-
--
|
|
|
|
Five
hundred schools have now experienced life under the initiative,
from total rebuild to minor refurbishment, and the government has
invested a further £1.2bn in 43 projects currently at planning
or procurement stage. With this amount at stake, CABE wants to ensure
that the result is lasting, quality design.
'I
don't think you'll find that doing PFI makes anyone's life happy',
says Richard Feilden, CABE commissioner and principal of Feilden
Clegg Bradley Architects, but he adds that architects have to face
reality. The PFI is here to stay: 'We can't wash our hands of the
process, we have to engage in it and make it work as well as it
reasonably can.'
There are, of course, benefits - the first and foremost being that,
after years of under investment, new schools are finally being built.
Most head teachers are happy with their new premises, as CABE's
reports on nine PFI schools discovered, but their response is unrelated
to the long-term
design implications of the building. When the commission
sent its own inspectors to schools that teachers enthuse
|

Above: GHM Rock
Townsends's Sheffield designs were scrutinised by a team of experts
(RIBA Journal, 02/02)
|
|
|
Professional
mark
The British Institute of Architectural Technologists
has revamped its qualifications system to give architectural technicians
professional status equal to architectural technologists. Its says the
qualification will increase employers' confidence in technicians.
(Source: BD, 08/03/02)
|
|
about, they
found examples of poor design and inferior detailing, specification and
construction. Although several schemes were singled out for praise, Feilden
says 'mediocrity is closer to the norm'.
(Source: RIBA Journal,
02/02)
HOW
TO GET TOP MARKS....CABE says good schools designs must include...
|
| |
|
|
| |
|
Marketing
news...
|
|
|
|
|
RIBA
CPD Providers Network are
hosting CPD seminars at this years Interbuild 2002. There are 73 seminar
slots over the 5 days and 100,000 visitors are expected to attend. For
more information on hosting a seminar visit:
www.ribacpd-at-interbuild.com
.
|
|
Vodafone
shapes shops for 3G push
by Ravi Chandiramani
|
|
Marketing
Shortss
|
|
Vodafone
is developing a new concept of mobile phone shop that it believes can give
it the edge in selling the next generation of wireless technology. |
|
Charity
to launch campaign
Shelter is launching a DM campaign to highlight the dangers faced
by people who live in sub standard rental accommodation. The mailing,
created by WWAV Rapp Collins, features a case study of a 19-year-old woman
who died because of a carbon monoxide leak in her gas fire. It explains
that support for people at risk from bad housing is one of its priorities,
and asks for a regular gift of £2 a month or a cash gift of £15.
(source: Marketing, 21/03/02)
|
|
|

Vodafone: preparing
for advent of 3G by developing new retail concept
(source: Marketing, 07/03/02)
|
The
world's biggest mobile phone company has briefed a number of retail
design specialists to come up with proposals to overhaul its 360
strong chains of UK stores.
Vodafone want to find new ways of engaging shoppers in the rollout
of third-generation phones, and to explore new customer services
methods that will increase revenue from its subscribers.
It is considering stocking stores with a range of product beyond
its core mobile offering.
|
|
|
BBC
4 is sponsoring all 50 of the wooden benches on the South Bank and
22 concrete benches outside the Royal Festival Hall in London, to reinforce
its association with arts culture. The 250mmx75mm stainless steel plaques
were produced by Poster Publicity's in-house production company Hi-Resolution
and sponsorship was arranged by Tranzformer and PHD.
(Source: Marketing, 14/03/02)
|
|
A trial store
will open in June on the site of one of Vodafone's shops in the home counties.
"This will be a test bed to trial different approaches including
new styles of service," said a spokes woman. "We're seeing how
we can better interface with consumers and get closer to them. It is all
about us selling our service and our products."
Vodafone's announcement comes as mobile phone ownership approaches saturation
point in Europe. The introduction of 3G phones later this year is expected
to create a new wave of demand. Meantime, network operations are focusing
on maximising revenues from their existing base. Rival Orange already
operates the 'Orange studios', a single outlet in Birmingham offering
a wider service including a café and internet access. Last September
Vodafone handed its UK ad agency WCRS the task of marketing its branch
network.
(source: Marketing,
07/03/02)
|
|
Any
Comments?
click E-mail icon below:

|
|
|