You want to communicate that your company is setting new industry standards. But the audience is diverse and the communications budget restrictive. The sheer volume, speed and anticipated accuracy of today's data transmission requirements, across government and corporate communications networks, are making unprecedented demands. Not just on software and hardware performance, but increasingly on the cabling and connection systems so critical to the running of these vital and complex networks. Kinstrut Ltd., market leaders in the UK 'cable management solutions' business, are involved in some of the most prestigious projects in the country and have strong views about the need to maintain the very highest levels of design, installation and general quality standards for any cable management project. However, getting this message across in an impactful and cost-effective way, on a restricted budget, to a diverse audience of specifiers, contractors and purchasers is not so easy. The Creative Department, with its flexible approach to problem solving, was asked to recommend a way forward. The conclusion was that Kinstrut, with its market leadership credentials and 'best practice' working principles, should develop an integrated, clearly focused 'educative' programme, that could be rolled out in stages as budgets allowed. The first step was to identify key trade press titles and target them with a view to placing a series of technical case studies on major projects. These were further supported with a series of 'informed observations' on technical issues and anticipated market trends. Secondly, all literature and data sheet material was reviewed and brought into line with this new 'educative' positioning. It is intended that as a third stage, the website will be similarly reviewed. A '12-point guide' as to what constitutes the 'model' cable management system, has also been produced as an offer piece for general distribution. If you think you might not be getting the best out of your press relations budget, or perhaps it is an area that is new to you, talk to us about the possibilities. To enquire further about this case study please go to our enquiry form.