Even in the clinical, clutter free, 'e-world' of today, customers still rely heavily on printed material to inform and persuade. Containing subject matter that can range from technical specification to corporate ideals - and all stops in between - the sheer volume of literature available from some companies can make stock control and physical distribution quite an exercise. Or is it not so much an exercise, but more of a missed opportunity?

Who are they; from which company; how often have they requested information before; about what; how much is it costing you; is your database being constantly updated; how are you following up …and so on. When a request for material about your products and services is received, someone is demonstrating a strong interest.

The Creative Department has recently launched a sophisticated new online system, dedicated to managing and tracking enquiries, recording dispatch information and monitoring stock levels. Called EMALFO (Enquiry Management and Literature Fulfillment Online), the system is efficient, easy to use and simple to maintain.

It encourages interactive use by the sales team too. Information can be imported and exported remotely and 'hot leads' can be flagged up for immediate attention.

• A brief overview of the main benefits offered by the system are:
• Search facility - Locate contacts by name; company and postcode
• Electronic delivery - Instant distribution of literature in PDF format by fax or by email.
• Stock monitoring - At any one time the user can assess current stock levels in terms of number of items and average number being used on a monthly basis. This allows the user to calculate stock projections.
• Order details - What was requested; by whom; when; date of material dispatch; weight and cost of postage.
• Reports - Provides information on criteria such as source of enquiry; details of enquirers by company, name, title; material stock / off take levels; postage cost history. Additional reports can be generated to suit your particular information requirements.
• Administration - Stock movement; automatic re-ordering; database maintenance.
• Access - Accessed remotely, or on site, by any authorised password holder

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