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Objectives
- To
inform building control officers and local authority specifiers
about FLOORMATE a STYROFOAM Solution
- To
inform the target audience that FLOORMATE is readily available
-
To illustrate how FLOORMATE compares to other rivals in the
market place
- To
reinforce the product benefits and promote the fact that FLOORMATE
meets the building regulations part L
- To
re-educate staff in distributors on what FLOORMATE is and what
it can do
- To
continue previous brand awareness effort
Methodology
- Full
page adverts in Building Magazine
- 1/2
page adverts in Building Magazine towards the end of the campaign
- A4
colour direct mail piece
- Marketing
packs for distributors staff
- Incentive
campaign for distributor staff
- Poster
campaign in distributor
To
enquire further about this case study please go to our enquiry
form.
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