The new 60,000 seater Arsenal Football Stadium, at Ashburton Grove, in north London, is an extremely prestigious development. It incorporates many striking design features, but the one that stands out, literally above all the others, is the proposed undulating roof canopy suspended in an ellipse over the stands. It is a complex roofing structure and will be a demanding project for
the appointed contractor. As you would expect, the companies competing for the tender are all able to boast an excellent pedigree, but are they also able to demonstrate this effectively in their bid documentation?

Coverite, one of the largest and most experienced roofing and cladding contractors in the UK, have already taken the decision to use outside help in this area, appointing The Creative Department to handle all of their bid and presentation activity. It started with a completely unrelated project, when the agency were commissioned to revamp their corporate identity (add link). As we began to work closely together and the relationship developed, they began to realise just how involved we are in producing all types of client presentations (New Business / Tenders / CPD / Events). As a result, we were asked to handle a number of presentation related projects, one of them being the Arsenal Stadium bid.

Authoritative, informative and professionally designed

The initial tender bid document was supplied to us in conventional binder format, filled with photocopied material. It was our job to convert this into an authoritative, informative and aesthetically pleasing A4 presentation document. In addition, there was a requirement for an A3 'Design Solutions' book, in the same style, to feature CAD drawings and 3D renderings.

(Final cover design)
The first step was to present a variety of mock outer folder and inside section styles for the client to choose from. Our recommendation for the structure of the main bid document was to use colour tabbing for each main section, there being seven sections in all. The contents page and each
of the seven dividers were designed in the same style as the main cover, featuring dramatic images from past projects.

Templates were created for both the A4 and A3 documents, using Quark, with Coverite providing A3 images and CAD drawings to be dropped into the templates for the Design Solutions book.

Five copies of each tender bid document were then digitally printed, drilled and bound using silver coil wires. Overall, the main tender bid document ran to some 100 pages, consisting of:

Pricing Schedule (20 pages)
Bid Conditions ( 4 pages)
Method Statement (10 pages)
Programme (Project schedule in tabular form)

Management Structure (Introductory chart, plus 6 pages)

Quality Plan (36 pages)

Company Profile (30 pages)

Not looking too good on paper?
We can soon change that

Contact Adrian Hargreaves adrian@creative-department.com or Lucy Garrett lucy@creative-department.com

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