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The
RIBA Continuing Professional Development (CPD) network is a tried
and tested route that delivers construction industry design and
technical knowledge to a qualified and interested audience of
architects and specifiers. In order to retain membership of RIBA,
an architect is expected to undertake 35 hours of CPD annually.
The
benefits to the presenting company include direct and privileged
access to an otherwise busy group of potential customers, while
the audience profits from hearing about the latest practices and
innovative products.
Kingspan
Access Floors, a company with a strong reputation in its sector,
has long recognised the value of membership of RIBA's CPD Providers'
Network with its existing presentation entitled Raised Access
Floors for Commercial Buildings.
When
Kingspan recently developed a new design manual for raised access
flooring, it consulted with The Creative Department to help launch
it though the channels it had already opened up with its CPD presence.
The
manual was developed with a view to it becoming the 'bible' of
the industry, so the importance of attracting the attention of
the industry was paramount. An efficient solution was found, which
incorporated new and revised information from the manual with
materials such as case studies and images from the existing presentation
into a new html-based presentation.
TCD,
acknowledging that PowerPoint is becoming superseded in many aspects
by html presentations, helped develop a new presentation that
would offer its client's network of speakers a menu of material
which could be tailored for each particular CPD audience. Five
core sections formed the basis of each presentation, and two optional
sections were created that could be 'bolted on' to the nucleus
when appropriate.
Before
any storyboards were written, TCD ensured its team was up to speed
by undergoing a thorough evaluation of both the existing CPD material
and the new design manual. Prior to writing the presentation to
html, it was drafted in PowerPoint ahead of client approval. Once
the finalised version had been agreed, it was converted to html
by a web designer.
While
PowerPoint remains the de facto method of presenting material
in a slideshow-style format, html offers interconnectivity between
pages of material that web users are now familiar with. The use
of a web designer helped ensure that users of the material would
find it structured in a way that was easy to access and navigate.
The
presenters are thus able to navigate through the 100+ images in
a familiar and user-friendly manner to select the presentation
that is right for their next audience. An additional benefit is
that a full html seminar is only 17.3Mb in size, whereas the equivalent
PowerPoint version would be over 50Mb.
To
enquire further about this case study please go to our enquiry
form.
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