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-Project:

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CPD Seminar

Kingspan Access Floors

June 2003

 

 

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The RIBA CPD Interbuild delegate mailer

The RIBA CPD Interbuild delegate mailer

The RIBA CPD Interbuild delegate mailer




The RIBA Continuing Professional Development (CPD) network is a tried and tested route that delivers construction industry design and technical knowledge to a qualified and interested audience of architects and specifiers. In order to retain membership of RIBA, an architect is expected to undertake 35 hours of CPD annually.

The benefits to the presenting company include direct and privileged access to an otherwise busy group of potential customers, while the audience profits from hearing about the latest practices and innovative products.

Kingspan Access Floors, a company with a strong reputation in its sector, has long recognised the value of membership of RIBA's CPD Providers' Network with its existing presentation entitled Raised Access Floors for Commercial Buildings.

When Kingspan recently developed a new design manual for raised access flooring, it consulted with The Creative Department to help launch it though the channels it had already opened up with its CPD presence.

The manual was developed with a view to it becoming the 'bible' of the industry, so the importance of attracting the attention of the industry was paramount. An efficient solution was found, which incorporated new and revised information from the manual with materials such as case studies and images from the existing presentation into a new html-based presentation.

TCD, acknowledging that PowerPoint is becoming superseded in many aspects by html presentations, helped develop a new presentation that would offer its client's network of speakers a menu of material which could be tailored for each particular CPD audience. Five core sections formed the basis of each presentation, and two optional sections were created that could be 'bolted on' to the nucleus when appropriate.

Before any storyboards were written, TCD ensured its team was up to speed by undergoing a thorough evaluation of both the existing CPD material and the new design manual. Prior to writing the presentation to html, it was drafted in PowerPoint ahead of client approval. Once the finalised version had been agreed, it was converted to html by a web designer.

While PowerPoint remains the de facto method of presenting material in a slideshow-style format, html offers interconnectivity between pages of material that web users are now familiar with. The use of a web designer helped ensure that users of the material would find it structured in a way that was easy to access and navigate.

The presenters are thus able to navigate through the 100+ images in a familiar and user-friendly manner to select the presentation that is right for their next audience. An additional benefit is that a full html seminar is only 17.3Mb in size, whereas the equivalent PowerPoint version would be over 50Mb.

To enquire further about this case study please go to our enquiry form.