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Dow
Construction Products Styrofoam Insulation
Styrofoam, the blue extruded polystyrene insulation board from Dow Construction
Products, part of the Dow Chemical Company, enjoys a strong brand identity
and dominant market position.
Specifiers, who are central to the success of the brand, find themselves under
increasing pressure, particularly from constantly changing regulations and
the need to keep abreast of new product developments. Our role is to manage
a programme of regular communications in which the emphasis is on providing
clear and accessible information.
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